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ealer invoice pricing — what dealers actually pay manufacturers for
inventory — has long been readily
available to car buyers. Now, a new
website offers the same information to boat
This spring saw
the launch of a new
website whose name
and logo say it all:
“No frills, just the
info.” From a consumer’s standpoint,
the site offers — for
the first time, all in
one place, and for
free — information
about MSRP and
as well as data about
specs and options, for
new boats and PWCs,
products like motorcycles, ATVs, and snowmobiles. The site also has links to lenders
and insurance providers and articles about
boating and boating safety.
Anyone who’s attempted to compari-son-shop online for boats knows how complicated it can be to traverse the web looking
for apples-to-apples information about different models. It’s even harder to find information about new-boat prices, which puts boat
buyers at a disadvantage when negotiating
for the best deal.
“We want to supply pertinent infor-
mation that consumers are looking for to
make an informed decision before making a
purchase,” said Dave Taylor, SeeDealerCost.
com vice president and former senior vice
president of sales and marketing for U.S.
Marine. Taylor and his partner Jack Malone,
formerly a Mercury Marine executive, includ-
ed motorcycles, ATVs, and snowmobiles in
the mix because “there’s a lot of similarity
in these areas,” Taylor pointed out. “People
who participate in one category tend to par-
ticipate in others.”
The site is free to users, who can either
navigate anonymously or register an account,
but this means that users might get e-mail
from third-party companies. Such messages
can be blocked using the site’s privacy
option. SeeDealerCost.com supports itself
by selling advertising space. Taylor said the
site has no relationship with advertisers and
that they wouldn’t influence information
posted on the site.