VOLUME XV, No. 2, MARCH/APRIL 2010
About Time To Face It
n looking for inspiration for this month’s column, I went to my
drawer full of letters from members I’ve collected over the years,
some full of praise and others, well … not so much.
Just last week, I got an e-mail that said BoatU.S. has not done
enough to allow its members to communicate easily with its staff. It blew
me away since I thought we’d invented “transparency” here long before
it became the buzzword on Capitol Hill. I immediately went to BoatUS.
com to see what addresses and phone numbers we have online. It’s all
there, but not as easy to find as I had hoped. So, that’s Step 1 toward
improvement — making sure you can easily find the right address online
to write us. Step 2 led me to a conversation with our executive editor
Mike V. about “increasing accessibility” and the next thing you know, he
was signing me up for a Facebook account. I am a bit out of my comfort
zone here, but it’s my next step in attempting to reach out and touch —
no, that’s old technology — reach out and text someone.
Are you on Facebook? Do you Tweet? Have you gotten Linked In to
the world of social networks? There’s always a chance
my fellow high school and college grads could dig up
and post some old and potentially incriminating photos
and flashbacks after all these years. I say TMI (that’s
too much information), and BTW (by the way), but I’m
not sure I’m ready for this. What about you? Will you
follow me and BoatU.S. Magazine on Facebook?
We really do want to know how you feel about
BoatU.S. How about the redesign of BoatU.S. Magazine;
do you like it? Do you read the digital edition of the
magazine or just the printed version? And are we fulfilling your boating
needs, or is there a new service out there you’d like us to start up? Over
60% of you have added your e-mail address to your membership record,
so I assume that’s how you want us to communicate with you. Send me
an e-mail ( President@BoatUS.com), or call me, or send me a letter the
And if you’re doing the social network thing, I’ll make sure
that’s where BoatU.S. is too. After all, we’re here to serve you and I’m
listening. Just remember, if you take the Facebook route to communicate
with me, I’m in training!
CHAIRMAN & FOUNDER Richard Schwartz
PRESIDENT & PUBLISHER
Nancy S. Michelman
EXECUTIVE EDITOR Michael Vatalaro
MANAGING EDITOR Elaine Dickinson
ASSOCIATE EDITOR Ryck Lydecker
CONSUMER EDI TOR Caroline Ajootian
TECHNICAL EDITOR Chuck Husick
Ann Dermody, Tom Neale
PUBLIC AFFAIRS ASSOCIATE
I am a bit out
of my comfort
zone here, but
it’s my next step
to reach out
ART DIRECTOR Carla Shamblen
Rick Kelvington, Marcus Floro
DIRECTOR OF ADVERTISING
John Bratten, Advertising Sales Manager
William J. McVey, Jr.
PHONE: 212-316-0383 / 800-447-4766
President & Publisher
880 S. Pickett St.
Alexandria, VA 22304
address change: 800-395-2628
©BoatU.S. MAGAZINE (ISSN 1090-1272) Published bimonthly by Boat Owners
Association of The United States, 880 South Pickett St., Alexandria, VA
22304 (six issues). Periodicals Postage Paid at Alexandria, VA. and at additional mailing offices. Subscription is $6.00 annually to BoatU.S. members. Contact BoatU.S. for permission to reprint articles, (703) 461-2864.
POSTMASTER: Send Change of Address to BoatU.S. Magazine, 880 South
Pickett St., Alexandria, VA 22304 (2010).